Tag Archives: Audio

Digital audio and video ad spending increased more than 50% last year

Advertisement Industry

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year →

Boost Campaign Performance With Programmatic Audio Advertising

Programmatic Campaigns

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising →

Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Programmatic Advertisement

The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Chris Wood on October 6, 2021 Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk … Continue reading Vistar Media integrates audio OOH to reach in-store shoppers programmatically →

Amazon Advertising And GroupM Work On Audio Ads

Amazon Advertisement

Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan  @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads →

Numbers and Facts You Need to Know About Audio Content in 2021

Podcasts Marketing

Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021 →

4 Key Benefits of Programmatic Audio Advertising

Programmatic

Lina Wangfang April 5, 2021 In recent years there’s been rapid growth in audio content that’s available for streaming. Podcasts, audiobooks, music and playlists are all available to listen to through our mobile devices. This screen-free entertainment has quickly gained popularity. In 2021, 72% of Americans (218.4M) are listening to digital audio monthly. With programmatic … Continue reading 4 Key Benefits of Programmatic Audio Advertising →

New LinkedIn Feature Lets You Add Audio Branding to Your Profile

LinkedIn Profile

Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile →

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