As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017 For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business
by Richard Howe February 16, 2016February 16, 2016 Adding audio to your website can be highly beneficial for many reasons and really serve to broaden and enhance the user experience. From up-to-the-minute podcasts and step-by-step guides to interviews, music or live radio, audio allows your users to become more immersed in your website and creates … Continue reading Website Audio Tips and Tricks
Jennifer MonacoJuly 24, 2015 You want to stand out on Youtube. You want to make your channel professional and original. One of the first steps is making sure you have a great content and professional audio. Imagine watching a television show or a movie and hearing background noise of the crew laughing and eating. It … Continue reading Audio: 4 Tips To Make Your Youtube Videos Professional
