Paul Morris — May 24, 2017 Follow @SuperbDigital— May 24, 2017 Mention the word ‘audit’ to most business people and you’re likely to be met with grimace and words like ‘inconvenience’, ‘time-consuming’ or even ‘unnecessary’. This is because an audit is usually something imposed on a company to satisfy a third party – such as … Continue reading The Anatomy of a Website Audit
Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Scott Rayden on April 17, 2017 This CMO audit series sets out to … Continue reading CMO audit series, Part 2: Untangling the web of mobile technology
By Lyena Solomon March 13th, 2017 What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean that there is nothing to talk about. The main reason … Continue reading The Analytics Audit You Should Do
Julie Chomiak — March 8, 2017 — March 8, 2017 Spring is a time of renewal, which applies to everything from your junk drawer to your small business social media. Use this cleaning season to spruce up your digital marketing efforts, and conduct a social media audit. In no time, your business will have assessed … Continue reading Spring Clean Your Small Business Marketing with a Social Media Audit
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Janet Driscoll Miller on January 20, 2017 So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to … Continue reading Relaunching your website? Don’t forget an SEO audit!
Arik Hanson — December 20, 2016 — December 20, 2016 If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings Managing communities More meetings Developing dashboards Even more meetings And more meetings Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the … Continue reading When Was the Last Time You Conducted a Social Content Audit?
Lydia Cockerham — November 11, 2016 — November 11, 2016 Nobody likes the sound of an audit. I know that. Audits sound dull and time-consuming and a lot of effort. But audits can also be good for you. Cleansing. Revitalising. If you’re a company with a video content library built up over time that feels … Continue reading How to Run a Video Audit for Better Content
by Mike Kappel Follow @PatriotSoftwareOctober 19, 2016 I don’t think any business owner wakes up saying, “Gosh, I hope I get audited today!” Most small business owners do everything to keep their interactions with the IRS to a minimum—with special exceptions made for sizeable small business tax returns. However, if you set off any IRS … Continue reading Preparing for an Audit
by Anthony AlvesSeptember 21, 2016 Companies can easily underestimate the investment required to meet compliance. Thinking compliance is a one-and-done activity that you can skate by with minimal spend only sets you up for unpleasant surprises later on. Compliance can be a long, drawn-out process, involving everyone including HR, finance, security, and leadership. So it’s … Continue reading Budgeting for a Compliance Audit: A Practical Framework
