Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit. Rachel Lindteigen on August 19, 2016 A content audit should be part of the research you do before creating … Continue reading Content audit 101: a step-by-step guide
by Sahail Ashraf July 5, 2016 Follow @TalcontentJuly 5, 2016 So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting … Continue reading How To Do A Quick Social Media Audit For Your Brand
by Kasia Perzyńska July 5, 2016July 5, 2016 Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come … Continue reading How to Perform Your First SEO Audit: Indexing Overview
by Melissa Macchiavelli July 1, 2016July 1, 2016 For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. … Continue reading Anatomy of a Website Content Audit
by Adam Fout June 24, 2016 Follow @bluesteeletxJune 24, 2016 Lots of companies run their Facebook page blindly — they’ve never done a Facebook page audit, they’ve never considered goals, they’ve never thought about their audience… They’re posting like it’s their personal page — and that’s a recipe for failure. A Facebook audit is like … Continue reading Facebook Page Audit — A Complete Facebook Audit Checklist to Get You Started
by Kasia Perzyńska June 14, 2016June 14, 2016 So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate … Continue reading How to Perform Your First SEO Audit: Content Overview
by Irina Weber June 14, 2016 Follow @irinaweber048June 14, 2016 Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am always on the look-out for the best tools to make my SEO work easier. Thanks to SEO … Continue reading 25 Powerful Website Audit Tools You Should Check Out
by Donna Papacosta May 26, 2016 Do you need a social media audit to reach your goals? Bravo for you and your organization if you’re using social media. But do you know if it’s working? When was the last time you sat down to review your efforts and your results? Probably a while. Take a … Continue reading Do You Need a Social Media Audit?
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
