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By Sam Becker June 16, 2023 Is there a certain aura around an audit? A new paper from economists at Harvard, the university of Sydney, and the Treasury Department appears to suggest so—at least for Uncle Sam. The paper, titled “A Welfare Analysis of Tax Audits Across the Income Distribution,” finds that for every … Continue reading Harvard economists have a surprisingly convincing argument in favor of IRS tax audits
By Sam Becker June 06, 2022 Uncle Sam is feeling invigorated! After several years of taking a relatively lax approach to auditing wealthy taxpayers, the Internal Revenue Service (IRS) has evidently turned a new leaf under the Biden administration. As such, it’s stepping up enforcement, and has doubled audit rates for … Continue reading IRS audits are on the rise: Your chances are now double if you’re in this income range
Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020 One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important
By Ruud Hein May 21st, 2019 For 10 years now, the crawler I use for the technical SEO website audits I do at Search Engine People is what’s nowadays called TechSEO360. A hidden gem; cost-effective, efficient (crawls any site of any size), forward looking (e.g.: had AJAX support before other such crawler tools did). I’ve … Continue reading TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits
Usman Raza — February 18, 2019 Follow @usmanintrotech — February 18, 2019 When it comes to SEO, you cannot question if your online business needs it or not. SEO has become an undeniable force in the online marketing industry. Without SEO you cannot run a website or business even. SEO is a kind of marketing … Continue reading 4 Reasons Why Regular SEO Audits of Your Website Undeniable
Dave Sutton — May 18, 2017 — May 18, 2017 We all know that a website is critical to the success of your business. More often than not, it’s the first place that your target customers will interact with you and learn about your Brand Story. And for most B2B companies, the website is the … Continue reading 4 Out of 5 Marketers Recommend SEO Audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Matt Umbro on May 15, 2017 Auditing a prospective client’s Google AdWords account is … Continue reading 4 critical areas to consider when performing AdWords audits
by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards
by Erin Sagin July 11, 2016July 11, 2016 My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. … Continue reading The Easy 8-Step Checklist for PPC Audits
by Victoria Vessella February 3, 2016 Follow @v_vessellaFebruary 3, 2016 Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform … Continue reading How Business Merchandising Audits Can Lead to Improved Strategies
