Tag Archives: Augmented

IAB, MRC release augmented reality measurement guidelines

The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines →

Using Augmented Reality to Level up your E-Commerce Business

eCommerce Strategies

Using Augmented Reality to Level up your E-Commerce Business Asim Rais Siddiqui / Oct 8, 2023 With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorite stores to how … Continue reading Using Augmented Reality to Level up your E-Commerce Business →

Metropolitan Museum of Art launches Roblox augmented reality experience

Augmented Reality On Marketing

With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. Chris Wood on August 1, 2023 Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid … Continue reading Metropolitan Museum of Art launches Roblox augmented reality experience →

Google is no longer building its own augmented reality glasses

Google

Google is laying off 12,000 employees Steve Dent|@stevetdent Google parent Alphabet is cutting around 12,000 jobs, or around six percent of its global workforce, it wrote in a company-wide email sent to employees. CEO Sundar Pichai said that he was “deeply sorry” to workers that will be let go and that it was a … Continue reading Google is no longer building its own augmented reality glasses →

Papa Johns and Netspend adopt augmented reality for eGift campaign

Augmented And Virtual Reality

The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones. Chris Wood on March 2, 2023 Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion … Continue reading Papa Johns and Netspend adopt augmented reality for eGift campaign →

Survey Reveals The Brand Power Of Augmented Reality

Surveys

Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality →

Snapchat launches augmented reality tool Shopping Lenses

Marketing Tools

The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses →

Why Your Business Cannot Afford Not to Include Augmented Realty in 2020 [Infographic]

Augmented Reality

Stacey Rudolph — January 28, 2020 Here we are. Businesses are evolving and customers are expecting more from retailers in terms of customer service and quality product delivery that meet their expectation. In short, customers expect to get value for their money and part of that expectation being able to purchase exactly what they are … Continue reading Why Your Business Cannot Afford Not to Include Augmented Realty in 2020 [Infographic] →

How Will Augmented Reality Change Publishing?

Augmented Reality

How Will Augmented Reality Change Publishing? by Rob Williams , November 29, 2019 The New Yorker this week added a humorous augmented-reality feature to its mobile app to show the hidden thoughts of inanimate objects. The AR activation is another sign of how publishers are experimenting with the latest digital technologies to entertain and inform … Continue reading How Will Augmented Reality Change Publishing? →

Augmented Reality And The Construction Industry

Augmented Reality

Augmented Reality And The Construction Industry The construction industry has been a bit sluggish in terms of change. This is bound to change as a result of the Integration of Technology into construction operations. The construction industry has begun to appreciate the benefits of technological advancement. Professionals in construction are now capitalizing on cloud data … Continue reading Augmented Reality And The Construction Industry →