How Brands Can Work Authentically With Co-Creators by Jane Hovey , October 14, 2022 The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves, brands must be agile to survive, let alone win. The challenge is … Continue reading How Brands Can Work Authentically With Co-Creators
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How to Authentically Engage with Customers on Social Media
by John Hoholik May 12, 2016 Follow @STARTEKGlobalMay 12, 2016 The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online experience. They’re tired of brands pushing marketing messages at them on every possible channel, especially when the content is not personalized … Continue reading How to Authentically Engage with Customers on Social Media