Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
Rachel WinsteadApril 4, 2015 Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … Continue reading Being Yourself: The Importance Of Authenticity In Online Marketing
Bob HutchinsFebruary 26, 2015 For many dreamers, creatives, entrepreneurs, and “big picture” types, acronyms like SEO and SERP are enough to make the eyes glaze over. Still, there’s no denying that a baseline knowledge of how Google evaluates, qualifies, and displays content is essential for anyone trying to build a brand online. A new infographic … Continue reading The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]
Jason Dea November 22, 2014 At the end of the day our job as is a pretty important one. By helping entrepreneurs with marketing, through software and services, we’re helping them chase their dreams and “build their brands”. Building a lasting brand is the goal of every entrepreneur no matter what size. Brands … Continue reading 5 Ways Authenticity Trumps Your Business Plan
