Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. Kim Davis on June 18, 2024 “We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is … Continue reading Next-level content creation for the auto industry
April 24, 2024 Auto insurance rates are up 22% from a year ago—and are fueling inflation Auto insurance rates rose 2.6% in March and are up 22% from a year ago. BY Associated Press Relentlessly rising auto insurance rates are squeezing car owners and stoking inflation. Auto insurance rates rose 2.6% in March and are up … Continue reading Auto insurance rates are up 22% from a year ago—and are fueling inflation
April 19, 2024 United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership The UAW is operating under new leadership, directly elected by its members for the first time and basking in a successful confrontation with Detroit’s major automakers. BY Associated Press The United Auto Workers’ ambitious drive to … Continue reading United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership
March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
By Associated Press September 26, 2023 VAN BUREN TOWNSHIP, Mich. (AP) — President Joe Biden joined United Auto Workers strikers on their picket line Tuesday as their work stoppage against major carmakers hit day 12, a demonstration of support for organized labor apparently unparalleled in presidential history. “You deserve the significant raise you need,” Biden said through a … Continue reading Auto workers strike: Biden just became the first sitting U.S. president to join a picket line
By Associated Press August 25, 2023 LOUISVILLE, Ky. (AP) — Auto workers have voted overwhelmingly to give union leaders the authority to call strikes against Detroit car companies if a contract agreement isn’t reached. The United Auto Workers union said Friday that results are still being tallied, but so far 97% have voted in … Continue reading Auto workers vote to authorize strike against General Motors, Ford, and Stellantis
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Bringing the car-buying experience into the 21st century. Rodric Bradford on August 11, 2020 Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the one purchasing experience with roots still deep in the 20th century is the car-buying process. Then COVID hit. Operations went from … Continue reading How the auto sales industry is transforming into digital dealerships
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
