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February 12, 2025 Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday Dara Treseder breaks down why so many brands adopted a ‘safe’ approach during Sunday’s big game. BY Robert Safian Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, … Continue reading Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday
June 21, 2024 Autodesk’s Dara Treseder on the rise of the ‘intention economy’ Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From … Continue reading Autodesk’s Dara Treseder on the rise of the ‘intention economy’
