October 03, 2024 Fears of workplace automation are fueling the dockworker strike The union is demanding, along with hefty pay raises, a total ban on the automation of gates, cranes, and container-moving trucks in its ports. BY Associated Press The massive port workers’ strike that has shut down all the major dockyards on the Eastern seaboard … Continue reading Fears of workplace automation are fueling the dockworker strike
September 30, 2024 Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study New research funded by Amazon but conducted independently by the Massachusetts Institute of Technology looks at AI from the worker’s perspective. BY Sam Becker Is AI going to take your job? Getting replaced by automation may be … Continue reading Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
We’ve boiled down HubSpot’s 80 updates for June 2024 to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on July 5, 2024 HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data … Continue reading HubSpot’s June 2024 updates: New automation options, big sales improvements and more
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
