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Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started
Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023 Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Chris Wood on November 8, 2023 Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips … Continue reading 4 tips for auditing your marketing automation program
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions. Chris Wood on November 6, 2023 Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing … Continue reading 5 marketing automation quick wins
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Stephanie Trovato on September 26, 2023 Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of … Continue reading The 3 Rs of marketing automation: Relevance, response and ROI
