Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire. Kim Davis on September 5, 2023 “Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” … Continue reading A blueprint for the new automation mindset
6 Signs Your Business Needs Intelligent Automation Bruce Orcutt / Aug 28, 2023 Innovation is pushing the boundaries of what businesses can accomplish regarding efficiency and operational excellence. From software powered by artificial intelligence to low-code enterprise platforms, there are so many paths toward digital transformation that it can be hard to know what’s … Continue reading 6 Signs Your Business Needs Intelligent Automation
How Implementing No-Code Automation Eliminates Employees Pain Points Vivek Goel / Aug 12, 2023 The power of automation is essential in today’s ever-changing corporate landscape. Automation has become a critical tool in nearly every industry because it enables organizations to streamline complex operations, enhance productivity, and cut costs. The rise of no-code platforms, which … Continue reading How Implementing No-Code Automation Eliminates Employees Pain Points
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality
Streamline Employee Onboarding with HR Automation Lynette Teo / Jun 7, 2023 Welcome to the era of HR automation, where the power of technology meets the art of employee onboarding. In today’s fast-paced business landscape, organizations recognize the need for efficient and engaging onboarding experiences. With HR automation, companies can revolutionize their onboarding processes, … Continue reading Streamline Employee Onboarding with HR Automation
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow. Danni White on April 21, 2023 Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant … Continue reading Why we care about marketing automation
AI and customer journey orchestration can take your existing marketing automation approaches to the next level. Greg Kihlstrom on March 30, 2023 Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There … Continue reading Using AI and journey orchestration to boost your marketing automation
