Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment
Tag Archives: automation
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more. Constantine von Hoffman on September 18, 2023 John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, … Continue reading A sales-side view of marketing, automation and AI
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack
Why Andi May Succeed In Search Automation Where Others Failed
Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed
A blueprint for the new automation mindset
Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire. Kim Davis on September 5, 2023 “Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” … Continue reading A blueprint for the new automation mindset
6 Signs Your Business Needs Intelligent Automation
6 Signs Your Business Needs Intelligent Automation Bruce Orcutt / Aug 28, 2023 Innovation is pushing the boundaries of what businesses can accomplish regarding efficiency and operational excellence. From software powered by artificial intelligence to low-code enterprise platforms, there are so many paths toward digital transformation that it can be hard to know what’s … Continue reading 6 Signs Your Business Needs Intelligent Automation
How Implementing No-Code Automation Eliminates Employees Pain Points
How Implementing No-Code Automation Eliminates Employees Pain Points Vivek Goel / Aug 12, 2023 The power of automation is essential in today’s ever-changing corporate landscape. Automation has become a critical tool in nearly every industry because it enables organizations to streamline complex operations, enhance productivity, and cut costs. The rise of no-code platforms, which … Continue reading How Implementing No-Code Automation Eliminates Employees Pain Points
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
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