Tag Archives: automation

Looking at AI’s rapid infusion into marketing automation platforms

AI Marketing Tools

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms.  The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms →

PPC Automation Layering: How to Embrace Effective Tools and Solutions

PPC Advertisement

PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023   After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions →

Microsoft Moves Into New Era Of Advertising, Automation

Microsoft Advertisement

Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan  @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation →

Warehouse Automation Helps With Efficient Inventory Management

Warehouse Automation

Warehouse Automation Helps With Efficient Inventory Management Will Schneider / 19 Feb 2023   As we look into the crystal ball of warehouse inventory management, one thing is clear: the future lies in warehouse automation. Statistic says there will be around 50,000 robotic warehouses by 2025, with over four million robots. According to Gartner, machine … Continue reading Warehouse Automation Helps With Efficient Inventory Management →

Digital advertising automation is here: Are you ready? by Fluency

Digital Advertisement

Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency →

4 ways automation can help your team succeed—rather than replace workers

Software Automation

  By Aytekin Tank January 26, 2023 With layoffs looming because of the current economic climate, many employees are concerned with losing their jobs—and they have a right to worry. There have been significant layoffs, especially in the tech industry. According to The Economic Times, these dismissals are giving workers sleepless nights. The macroeconomic uncertainty … Continue reading 4 ways automation can help your team succeed—rather than replace workers →

What is marketing automation and how can it help B2B marketers?

Marketing Automation

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. Pamela Parker on January 9, 2023 What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the … Continue reading What is marketing automation and how can it help B2B marketers? →

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