By Michael Grothaus March 01, 2023 Recent months have not been good for the tech and media industries, which have seen hundreds of thousands of jobs lost as companies look for ways to reduce costs among slowing sales and fears of an economic downturn. But Big Tech and media weren’t the only industries hit … Continue reading Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian
Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys by Laurie Sullivan @lauriesullivan, April 5, 2022 The 63rd Grammy Awards hosted by South African comedian Trevor Noah hit record low ratings, down nearly 53% compared with 2020, according to one media outlet. Music’s biggest night delivered an average of 8.8 million viewers for … Continue reading Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Google Launches Automated Automotive Ad Unit by Laurie Sullivan @lauriesullivan, March 11, 2022 Google vehicle ads now provides a new ad format on Search that shows nearby cars for sale. The advertising unit, announced Friday at the National Automobile Dealers Association (NADA) Show, aims to help more consumers who turn to the web to look for … Continue reading Google Launches Automated Automotive Ad Unit
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7. Robin Shapiro on January 25, 2019 Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way … Continue reading 3 reasons chatbots are transforming the automotive industry
Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report
Greg Sterling on October 19, 2016 Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights
by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
by Jesse RennaOctober 6, 2016 Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a … Continue reading Automotive Marketing 101: Best Practices for Your PPC Campaign
by Omari Matthew, , Staff Writer, April 27, 2016 With Search being a foundational component of most auto dealers’ digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do … Continue reading Tips for Building a Quality Automotive SEO Strategy
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
