AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here’s how it got here. Sara Adler on May 31, 2022 Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by … Continue reading Netflix is playing catch-up in the AVOD game
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships. Kim Davis on May 10, 2022 Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well … Continue reading SAS announces AVOD ad management platform
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
