It’s easy to fall into the productivity trap. Here’s what you can do to steer clear of unhealthy habits and reduce burnout. BY Pavithra Mohan As 2024 comes to a close, you might be feeling the pressure between year-end deadlines and holiday plans. Perhaps you’re looking to supercharge your productivity—or maybe you’re thinking ahead to your … Continue reading What you can do to avoid toxic productivity
How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2024 Consumer attention is difficult to capture, but emotional storytelling — rather than rational approaches to advertising — can dramatically drive brand growth and success. The Emotion Effect, a new white paper from brand-tracking organization Tracksuit, found … Continue reading How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising
October 06, 2024 4 questions to avoid asking in a first-round interview These aren’t necessarily bad topics, but in the early stages of interviewing, it’s important to emphasize your enthusiasm for the role. You made it to the end of the first interview. Chances are, the hiring manager will ask this final question: Do you … Continue reading 4 questions to avoid asking in a first-round interview
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. Michelle Tackabery on July 23, 2024 As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock … Continue reading 3 ways to avoid stock content misuse in your DAM
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove
June 02, 2024 This is how leaders can avoid the common trap of chaos Any workplace can fall prey to chaos. It’s up to leaders to put reasonable rules of conduct in place. BY Yonason Goldson You’ve just settled into your office chair one morning when you get called away for a not-so-quick conversation.? By the … Continue reading This is how leaders can avoid the common trap of chaos
May 08, 2024 This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers FreeCap Financial worked with investment index company BITA to create FreeIn, which ranks companies committed to fair hiring practices, among other efforts. BY Ellie Stevens For the past decade, large institutions and even cities have been eliminating their … Continue reading This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them
