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Tag Archives: Avoid

Are marketers trusting AI too much? How to avoid the strategic pitfall

Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025   AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall

How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising

How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2024 Consumer attention is difficult to capture, but emotional storytelling — rather than rational approaches to advertising — can dramatically drive brand growth and success. The Emotion Effect, a new white paper from brand-tracking organization Tracksuit, found … Continue reading How To Avoid The 7 ‘Deadly Sins’ Of Emotionless Advertising

How to avoid pitfalls of data-driven marketing execution

Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024   My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution

Avoid customer journeys becoming a bad trip – be position-less by Optimove

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024   Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely.  Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove

This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers

May 08, 2024 This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers FreeCap Financial worked with investment index company BITA to create FreeIn, which ranks companies committed to fair hiring practices, among other efforts. BY Ellie Stevens For the past decade, large institutions and even cities have been eliminating their … Continue reading This new ‘decarceration index’ ranks companies that avoid prison contracts and hire formerly incarcerated workers