Marilou Alcaide June 16, 2020 Testers rely on multiple sources for required information in their daily lives. The more sources there are, the higher are the chances of misinterpretation. Generally, in every release, a tester relies on four major sources for information: People Documentation Infrastructure Software People A release involves stakeholders, project managers, end-users, developers, … Continue reading Why Testers Need to Think Critically to Avoid Misunderstandings
Robert Passikoff — May 22, 2020 It’s an unfortunate byproduct of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. But as marketers and brand consultants, recent Chapter 11 filings … Continue reading How to Avoid Bankrupting Your Brand
Paul Keijzer — April 19, 2020 The COVID-19 outbreak has forced millions of employees to work from home, as a result of which managers across the world are preparing to effectively lead their virtual teams. If you’ve never led a team of remote workers before, this may be a little challenging for you. Even worse, … Continue reading 3 Mistakes to Avoid When Leading a Team Virtually
Deborah Holstein — April 3, 2020 “Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical eye roll because we all know just how difficult it is working on teams. One of the most important teams in any organization is the one charged with creating … Continue reading Leaders, Help Your Team Avoid Making Bad Decisions
Albert Costill — March 11, 2020 As a business owner you should know that cash flow, and not profit, is the most important part of your business. But, in order to have a positive cash flow, you first need to have cash flowing into your business. And that can only be achieved through invoicing. Even … Continue reading Common Invoice Mistakes to Avoid
Dina Ely — March 11, 2020 Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can’t expect great results. This is why more and more people try to master … Continue reading 6 Common SEO Mistakes That You Need to Avoid
Choncé Maddox — February 14, 2020 Shiny object syndrome can be my biggest downfall. The phone sounds off with a notification. I see something on social media. I get a random thought. It so easy to fall off track and I know I’m not the only one. Most entrepreneurs suffer from shiny object syndrome each … Continue reading How to Avoid Shiny Object Syndrome and Stay Focused During Your Day
Albert Costill — February 12, 2020 There’s more to invoicing than just asking a client for money for the services or products you provided. It’s one of the best ways to keep your business growing. And the only way to do that is by avoiding misleading invoices.That may not seem like a biggie. But, invoicing … Continue reading How to Avoid Creating Misleading Invoices
Michelle Palacios — February 12, 2020 When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. But turning an idea into a profitable business takes … Continue reading Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
Micah Lally — February 6, 2020 Crafting the ideal online presence for your company is much more than a one- to two-step process. From webpage spacing and keyword choices to color schemes and calls-to-action (CTAs), there are countless individual factors that affect the success of your online marketing. One of which is your content creation, … Continue reading 10 of the Best Blogging Tips for Beginners (+ Critical Mistakes to Avoid)
