Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign by Laurie Sullivan @lauriesullivan, August 31, 2021 Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. The company worked on a custom digital ad campaign in support … Continue reading Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design
Yash Chawlani April 12, 2021 Instagram is one of the largest social media platforms for your brand to consider using as part of your marketing strategy. Consumers love to look at and interact with it, and brands love to be a part of it. According to Hootsuite, 1 billion people use Instagram every month, and … Continue reading 5 Surefire Ways to Increase Your Brand Awareness With Instagram
Jock Breitwieser March 25, 2021 You see it all the time. A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. If you’re at all like me there might have been a point where you wondered — … Continue reading How to Use Hashtags, Expand Your Reach and Develop Brand Awareness
Jared Atchison December 3, 2020 Have you ever heard someone call a soda a Coke, or a bandage a Band-Aid, even if the product was off-brand? Odds are, you have. The reason people use the names of companies when they are speaking about specific products is due to brand awareness. Simply put, brand awareness signifies … Continue reading 4 Strategies for Increasing Brand Awareness
Daniel Hopper October 20, 2020 Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Pretty quickly, most people had a personal email address and were checking their email, making it a … Continue reading Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
Laura Patterson October 9, 2020 You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an … Continue reading Why You Need to Focus on Discoverability Rather Than Awareness
Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony
