Tag Archives: Awareness

‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool

SEO Tools

‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool →

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Business Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan  @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy →

Leveraging Your Rewards Program for COVID-19 Communication and Awareness

Business Protection

Vince Chiofolo — March 13, 2020 COVID-19, otherwise known as coronavirus, is having an impact. As such, organizations around the world are responding quickly by developing communication management plans to help inform their company constituents of the threats, needs, and risks associated with the pandemic. Here are a few key ways in which you can … Continue reading Leveraging Your Rewards Program for COVID-19 Communication and Awareness →

Brand Awareness with Facebook Marketing – How to Unlock the Power

Facebook Branding

Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power →

Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Branding Lessons

Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media →

How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Corporate Challenges

Ryan Ayers — November 17, 2019 Follow @TheBizTechGuru In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing corporate social responsibility (CSR) – and boosting their bottom lines in the process. Some easy-to-recognize examples would be when major corporations … Continue reading How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness  →

5 Easy Ways to Build Brand Awareness Using Social Media

Branding In Social Media

Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media →

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Advertisement

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns →

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