Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC
Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness
Pauline Jakober — June 10, 2019 Follow @GrpTwentySeven — June 10, 2019 In my last article on this blog, I described how brand awareness in PPC is sometimes viewed as less important than PPC performance. Unfortunately, too many companies put all their attention on the performance of their paid search campaigns — and undervalue their … Continue reading Why You Shouldn’t Ignore Brand Awareness in PPC
Shay Berman — March 1, 2019 Follow @shayberman — March 1, 2019 For many smaller brands, marketing gets harder each passing year — what with the marketplace in an almost constant state of disruption and oversaturation. If you own a business or find yourself in charge of a brand, chances are good that you’re trying … Continue reading 3 Marketing Strategies to Improve Brand Awareness in 2019
Megan Mosley — February 4, 2019 Follow @ReferralRock — February 4, 2019 It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It … Continue reading How Social Media Increases Brand Awareness
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
Ruby Rusine — November 8, 2018 Follow @SocialSMktg — November 8, 2018 With an immense amount of contending posts online, gaining sustained social media engagement can be problematic. In just 60 seconds, a whopping 3.3 million fresh contents are being posted on Facebook alone. That is not to mention the half a million tweets on … Continue reading 7 Building Blocks to Grow Social Media Engagement for Brand Awareness
Kevin George — October 11, 2018 Follow @imkevin_monk — October 11, 2018 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you … Continue reading 7 Sure-fire Tips to Increase Brand Awareness with Emails
Ben Heath — August 30, 2018 — August 30, 2018 The Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to … Continue reading Facebook Ads Brand Awareness Objective Explained
