Tag Archives: Awareness

How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. Dianna Huff on May 9, 2017   Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness … Continue reading Capturing ‘made in the USA’ searches: Strategies for building awareness and sales