Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Lydia Cockerham — April 23, 2017 — April 23, 2017 You know about the buyer’s journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is the first step potential customers take on the way to sale … Continue reading 23 Captivating Examples of Awareness Stage Video Content
Alex Balmer — December 27, 2016 — December 27, 2016 When we talk about advertising on Google AdWords we tend to focus on selling products or services. The buying intent behind Google searches is usually higher than other PPC channels and you want to make the most of that by maximising sales. Selling products isn’t … Continue reading How to Increase Brand Awareness with Google AdWords
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
by Brittney Ervin May 9, 2016May 9, 2016 Since it first launched in 2011, Snapchat has become one of the fastest-growing social networks. As of January 2016, the platform boasted over 100 million active daily users, plus video traffic that rivaled Facebook’s. A big reason that Snapchat is catching the attention of business owners and … Continue reading 5 Ways to Use Snapchat to Build Brand Awareness
by Scott Cain April 22, 2016 Follow @wscainApril 22, 2016 In order for a business to remain relevant in search results, its website must have just the right mix of SEO and brand awareness. The two go hand in hand, reinforcing each other and creating synced marketing. However, it is important to understand what branding … Continue reading Does Brand Awareness Really Help SEO?
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
by Melissa Duko January 11, 2016January 11, 2016 Video often gets a bad rap for killing the radio star. However, video simply provides yet another platform for musicians to share their music. Now video is at it again, offering advertisers an exciting new way to share their brand on mobile devices. Instead of static ads, … Continue reading How to Build Brand Awareness With Mobile Video
by BusinessVibes December 23, 2015 Follow @businessvibesDecember 23, 2015 Social media is here to stay and businesses who don’t adapt and adopt social media marketing will fail to make it. According to research, more users are using social media and internet searches to find products every year than the year prior. Brands must incorporate social … Continue reading Better Brand Awareness: The Golden Rules of Social Media Marketing
by Scott Fenstermaker November 24, 2015November 24, 2015 How can social media advertising help me drive more people to my brick-and-mortar location? Digital marketing can be irritating for restaurateurs, shop owners, storefronts and many kinds of local businesses. On the one hand, you know that there’s a sizable digital audience out there just waiting to … Continue reading Facebook Local Awareness: Drive More People to Your Business
