Mary LongOctober 5, 2015 We know we need to speak to each generation in its own language, and that the current crop of philanthropists can be reached more easily with smartphone apps – so why, then, is it so difficult to build social awareness with this bunch? Well, we forgot a key ingredient: fun. But … Continue reading Social Awareness Can – And Should – Be Challenging
Tag Archives: Awareness
How to Use Popular Facebook Pages to Get More Brand Awareness for Your Company
Jeniece PrimusSeptember 25, 2015 Are you familiar with Humans of New York? It’s a hugely popular Facebook page started by photographer Brandon Stanton in 2010. His formula is this: 1. Approach strangers on the streets of New York City. 2. Take their picture. 3. Get their story. Sounds simple, but it’s magical: with over 13 … Continue reading How to Use Popular Facebook Pages to Get More Brand Awareness for Your Company
Engagement For Creating Brand Awareness
Laurie Sullivan @lauriesullivan, (July 22, 2015) Is the pendulum swinging too far to the geeky side? “No,” said Brian Borkowski, director of digital marketing at Farmers Insurance, speaking at the OMMA LA conference Tuesday. “I think we need to test in new places that make us feel uncomfortable.” MediaPost Editor in Chief Joe Mandese asked … Continue reading Engagement For Creating Brand Awareness
3 Steps to Spread Brand Awareness on Social Media
Juliet CarnoyJune 30, 2015 Every day, there are millions of social media users posting photos about the brands and products they love. So much so, that peer recommendations on social media have become the modern day word-of-mouth. It comes as no surprise that brands have turned their attention to social media as one of the most … Continue reading 3 Steps to Spread Brand Awareness on Social Media
Why Traffic Awareness Goes Hand in Hand With Better Conversion
Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion
Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
How Social Media Has Changed Brand Awareness
Eric HammisApril 16, 2015 Social media has changed the way marketers think about strategy. What used to be a fun way to keep in touch with friends and family has quickly integrated itself as a key component in the digital marketing world. Take a minute and log in to your social media accounts and start … Continue reading How Social Media Has Changed Brand Awareness
Did You Know Search Ads Can Help With Brand Awareness?!
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
How to Use Email Marketing to Build Brand Awareness
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Drive Foot Traffic with Facebook Local Awareness Ads
Zach EttenMarch 3, 2015 Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts … Continue reading Drive Foot Traffic with Facebook Local Awareness Ads
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