Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Tag Archives: Backed

Powerful Break-Even Analysis Strategies Backed By Science

Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science

Landing Page Optimization Tips (Backed by Psychology)

Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)

5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

Mayo Oshin — July 9, 2019 Follow @mayowaoshin — July 9, 2019 What do you do when you’re bored at work? Bored of eating healthy and exercising? Bored of your relationship? Do you keep going or throw your hands up and give up? When we first get started, we’re excited and highly motivated to take … Continue reading 5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

Esther Cohen — March 1, 2018 — March 1, 2018 For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any … Continue reading 5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science

Ryan Eldridge — November 2, 2017 — November 2, 2017 Unpleasant name, unparalleled results Let’s be frank. The first image that comes to mind when you hear ‘squeeze page’ is probably not pretty. Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their email have been overused and are … Continue reading The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science

Optimizing Your Time for a Productive Day (Backed by Science)

by Katharina Cavano November 25, 2015November 25, 2015 We all know how to save some time, and we’re sure you’ve implemented some of time-saving techniques recently, probably even today! But, the million dollar question is: are you really optimizing your time? You see, there is a distinct difference between the two and it’s incredibly important … Continue reading Optimizing Your Time for a Productive Day (Backed by Science)