Tag Archives: Backlog

User Stories Don’t Belong in the Marketing Product Backlog

Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog

What’s Next? Steps For Prioritizing Your Experiment Backlog

Hudson ArnoldFebruary 17, 2015 Prioritization is a critical skill to master when building out a testing program. It’s about making smart choices and applying discipline to the decision-making process. In my experience helping companies build their test programs from scratch, as well as optimizing more mature programs, I’ve seen the benefits of adopting a rigorous … Continue reading What’s Next? Steps For Prioritizing Your Experiment Backlog