Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI
Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018 Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward
Personal Branding Blog — May 17, 2017 — May 17, 2017 The worst direction is not to be moving at all but instead, standing still. Avoiding action while providing excuses brings about one’s worst nightmare. Standing still provides the feeling of being in quicksand because everything around us changes so quickly. One feels as if … Continue reading Seemingly Moving Backward Has Reward
