Columnist Brian Patterson interviews New York Times and Amazon best-selling author Jay Baer on how businesses and marketers can approach negative reviews. Brian Patterson on March 14, 2016 Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I read … Continue reading Handling Negative Reviews: an Interview With Jay Baer
Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the confusion. When engagement is backed by a specific goal and is aimed at a niche audience, that’s when the relevancy kicks in and content clicks with … Continue reading Jay Baer: Usefulness Key With Content Marketing
