Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
June 11, 2024 3 ways leaders can strike the right balance between confidence and caution Extremes in confidence and caution can affect decision-making, team performance, and overall leadership effectiveness, this executive coach says. BY Luis Velasquez Leadership requires a delicate balance between confidence and caution. Both are needed, and leaders must be able to move between … Continue reading 3 ways leaders can strike the right balance between confidence and caution
June 01, 2024 How to find the balance between telling it like it is and displaying good people skills More often than not, telling it like it is is not indicative of intelligence. BY Tomas Chamorro-Premuzic If you’re like most people—someone who pays attention to the feelings of others, and tries to act with empathy in … Continue reading How to find the balance between telling it like it is and displaying good people skills
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation
YouTube Reverses Misinformation Policy, Cites Political Balance by Laurie Sullivan @lauriesullivan, June 2, 2023 YouTube has reversed a decision it made three years ago to ban videos claiming former President Trump won the U.S. presidential election in 2020. The company on Friday announced it will stop removing content that advances false claims that widespread fraud, … Continue reading YouTube Reverses Misinformation Policy, Cites Political Balance
YouTube Reverses Misinformation Policy, Cites Political Balance by Laurie Sullivan @lauriesullivan, June 2, 2023 YouTube has reversed a decision it made three years ago to ban videos claiming former President Trump won the U.S. presidential election in 2020. The company on Friday announced it will stop removing content that advances false claims that widespread fraud, … Continue reading YouTube Reverses 2020 Misinformation Policy In U.S., Citing Political Balance
Hybrid Workforce: Finding Balance Between Office and Remote Productivity Micheal Chukwube / 10 Apr 2023 As the tides of change continue to shape the modern work landscape, the hybrid workforce model has emerged as an increasingly popular and compelling option for companies worldwide. By offering unparalleled flexibility and cost savings, it’s no wonder that … Continue reading Hybrid Workforce: Finding Balance Between Office and Remote Productivity
By Lena Ting, Gregory S. Sawicki, Max Shepherd, and Owen Beck—The Conversation February 20, 2023 Robotic boots providing superhuman reflexes can help your balance. Our new study shows that the key to augmenting balance is to have boots that can act faster than human reaction times. When people slip or trip, their reactions to regain balance … Continue reading How robo-boots can help boost balance
