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Wolfram van Wezel — June 13, 2019 — June 13, 2019 Account Based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. An array of technology solutions now empower companies to use this methodology to increase reveue. These include customer relationship management, marketing automation, web analytics, … Continue reading The Secret to ABM: Balancing Technology with the Human Touch
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017 Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs
by Roop Singh Follow @WiproOctober 3, 2016 The run-change relationship is critical to any smart, cost-effective business. Unfortunately, many organizations become caught in outdated patterns. They become their own worst enemies instead of empowering themselves to evolve with new industry standards. Run activities refer to all the processes that keep your business’s lights on. These … Continue reading Best Practices for Balancing Your Run-Change Equation
by Gilda LeicerOctober 1, 2016 Customer Success Managers are accountable for building and nurturing the on-going relationship with clients. This is broadly focused on understanding your client’s key business goals, becoming a trusted advisor, and establishing healthy relationships with decision makers that will drive the direction of your partnership with them. However, in SaaS businesses … Continue reading 5 Tips for Balancing Strategic and Operational Delivery
by Claude Harrington April 17, 2016April 17, 2016 Whether you’re creating an explainer video or simply watching one, you’ll want the video to be fun and engaging. At the same time, you’ll likely also want that explainer to be on-tone and professional. But sometimes these things–the fun and the professionalism–can feel like opposing forces. So … Continue reading The Balancing Act: Fun vs. Professionalism in Your Explainer Video
by Zuzanna Pasierbinska-Wilson March 7, 2016 Follow @fattypontoonskiMarch 7, 2016 How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to settle charges that it deceived consumers about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the … Continue reading Balancing Business Insight and Consumer Trust
by Charles Caldwell February 20, 2016 Follow @ccaldwelllogiFebruary 20, 2016 It is the much sought after, but frustratingly elusive, holy grail of business intelligence: the ‘single version of the truth’. The sourcing of data, addressing quality issues, integrating disparate sources, enforcing key business rules, curating master data and making sure it all happens consistently within … Continue reading The Data Balancing Act
Brian HonigmanSeptember 22, 2015 Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other. On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it … Continue reading Balancing Planning With Spontaneity on Social Media
Angela Hausman, PhDApril 26, 2015 In today’s discussion on hacking strategy, I’d like to focus on the tradeoffs inherent in balancing control and flexibility. From today’s discussion, I hope you’ll gain an appreciation of: Why you need flexibility and control to reach strategic goals? Why you give up control to gain flexibility and visa versa? … Continue reading Hacking Strategy: Balancing Control and Flexibility
Roxana NasoiFebruary 17, 2015 Mobility. Security. Social channels. Marketing and loyalty. Big data. These are but few of the most important aspects any business looking to achieve fame in the retail e-commerce world should take into account. In a world gone “gadget”, where does the e-commerce business model stand? Are companies really paying attention to … Continue reading The Technology Budget Balancing Act: a 2015 E-Commerce Retail Business Scenario [Infographic]
