See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
Retailers can’t wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. Kim Davis on March 18, 2024 Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling … Continue reading Retailers struggle with basics for generative AI
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook. Margaret Lee on December 27, 2023 Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and … Continue reading Email marketing 101: The five basics
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you’re talking to. Jon-Mikel Bailey on March 30, 2023 Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any … Continue reading Going back to basics: Marketing as a conversation
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI
Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: our … Continue reading The Basics of Video Marketing
Susan Tucker January 7, 2022 Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering … Continue reading Digital Marketing Basics for Senior Business Owners
Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: … Continue reading The Basics of Video Marketing
Nura Eston July 9, 2021 Have you ever wondered what interchange is, and why you’re charged fees for it? Here’s what you need to know. What is interchange? When a customer makes a purchase using a credit or debit card, your business pays a fee to a credit card processor. That fee is made up … Continue reading Interchange Basics: How Does It Work, and Where Does the Money Go?
RD Symms June 14, 2021 If you’re new to the proposal or bid process, then you’ll need the request for proposal (RFP) basics. Even though, like all business processes, the request for proposal process has changed over the years, many of the basics have held true. This article will brief you on what you need … Continue reading RFP 101: Request for Proposal Basics
