Kim Caro May 21, 2021 Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve … Continue reading The Basics of SEO & PPC Marketing Strategies
Tag Archives: Basics
Back to Basics: The Different Phases of Contract Management
David Parks April 14, 2021 In earlier blogs, I discussed the importance of budgeting for modern contract management, as well as the basics of identifying, assessing and mitigating risks in contracts. While these pieces talked about the importance of looking at the entire contract management lifecycle and the foundational nature of contracts to businesses, I’d … Continue reading Back to Basics: The Different Phases of Contract Management
ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Kim Davis on December 30, 2020 “When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts … Continue reading ABM: Back to basics
Returning to the Basics of Great Leadership
Susmita Sarma September 24, 2020 Leadership comes in different styles. It depends a lot on the nature of the person. For example, if you’re introverted, your leadership style would be vastly different from an extroverted person. It will again be different in different generations and geographical areas (considering its culture.) Like, say, the typical leadership … Continue reading Returning to the Basics of Great Leadership
Video Editing Basics and Tips To Be Successful
Austin Gould September 16, 2020 Video editing is an important part of the content creation process, but it is an acquired skill. Knowing how to get started and what software to use can be difficult, but in this blog we’ll guide you through this process so you can start video editing with confidence. What Does … Continue reading Video Editing Basics and Tips To Be Successful
Right Now, We Need To Focus On Our Basics…
Dave Wakeman August 4, 2020 Prawny / Pixabay Like almost everyone I know, I’m trying to figure out what emerging from the pandemic is going to look like and what it will mean for my business. To be clear, I don’t think this thought process is negative. But it is necessary. Why? Well, if you … Continue reading Right Now, We Need To Focus On Our Basics…
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis
You Are Missing These Leadership Basics in Crisis
Rohant Zalani — April 16, 2020 What is the cost your organization would pay if you handle a crisis ineffectively? A crisis like the current corona-virus outbreak? Well, a few years ago, Volkswagen had to pay an estimated $ 15 billion in court settlements and customer repayments for violating diesel emission norms. The reputation loss … Continue reading You Are Missing These Leadership Basics in Crisis
Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles
Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles
Office Move Basics: How To Make Your Office Move Stress-Free
Office Move Basics: How To Make Your Office Move Stress-Free Imagine this – you’re going to your new office. You meet your coworkers, all working from their new desks and their updated hardware. You go to your new office, with your new chair, and start work while looking at the great view from your window. … Continue reading Office Move Basics: How To Make Your Office Move Stress-Free