March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
Google Expands Investment In Women’s Basketball, Collaborates With ESPN by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2022 Google has increased its investment in basketball, becoming the first women’s-only global partner with FIBA — an organization that defines the rules of basketball such as the equipment and facilities required. The partnership with basketball’s governing body … Continue reading Google Expands Investment In Women’s Basketball, Collaborates With ESPN
By Jeff Beer March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football
