Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers
Tag Archives: Beacon
Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting
How to Get a Facebook Beacon for Your Local Business
Jacob CurtisSeptember 6, 2015 The Facebook Beacon is a device you put in your local business that sends information to people who are on Facebook near you and have Bluetooth turned on. Gotta love tech! This week’s #SocialMediaMinute will cover how local businesses can request a Facebook Bluetooth beacon.. This means when people visit your … Continue reading How to Get a Facebook Beacon for Your Local Business
StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers
Mobile Web-based experience doesn’t require app downloads. Greg Sterling on August 12, 2015 Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one … Continue reading StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers
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