New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes. Chris Wood on July 18, 2024 CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in … Continue reading CTV ads beat mobile and desktop for viewer attention
By Sam Becker June 30, 2023 Don’t bend, don’t break: That may be the winning strategy to defeat office bullies, according to new research. Researchers from Dartmouth College have found that there may be some surprising ways to fight back against workplace bullies, uncovering an “Achilles’ heel” that can help equalize the playing—or working—field. … Continue reading Dartmouth mathematicians have discovered a formula to help you beat the office bully
How to Beat the Crypto Tax Crisis Joel Comm / 03 May 2023 Clinton Donnelly has a horror story that could keep many crypto investors awake at night. The CPA, who specializes in calculating taxes on crypto profits, had a client who came to him after being arrested by the IRS. The client wasn’t … Continue reading How to Beat the Crypto Tax Crisis
By Melody Wilding January 16, 2023 My client Jill, a seasoned marketing strategist, had a long list of achievements. Over her 20-year career, she had received numerous industry awards and was even promoted twice in one year. Despite these accolades, Jill was constantly haunted by thoughts of her inadequacy. When we first met, she … Continue reading How to internalize your success and beat imposter syndrome once and for all
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
Alexa Lopresti September 13, 2021 Webinars are a great tool for marketers to offer valuable information in a convenient format that makes it easy for all to attend. Unfortunately, the pandemic has brought webinars to the forefront of everyone’s mind, which in turn can lead to webinar burnout and fatigue for attendees who are inundated … Continue reading 3 Tips You Can Implement Today to Beat Webinar Fatigue
Bob Van Rossum July 31, 2021 As digital marketing headhunters, we know any gap in a marketing strategy could set a company back for weeks or even months. You need to make sure they have all the resources you need to be competitive. With deep research, MarketPro has found four common key concepts that made … Continue reading Digital Marketing Headhunters Highlight How These 3 Brands Beat the Odds
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
Graham Jones August 30, 2020 For several weeks now, I have been blocked by Instagram. I can post images, but I cannot add a caption. Nor can I comment on any other person’s post. Plus I cannot “like” any photos I see. According to Instagram, I am a “potential spammer”, and therefore my account permissions … Continue reading Can You Beat An Algorithm?
Max Haar — June 13, 2020 Whether you have been working for the last 50 years in professional sales or this is your first job out of college, it’s safe to say that “work” has never felt or looked like it has for the last few months during this global pandemic. Use whatever term you … Continue reading Don’t Skip a Beat While Working from Home
