Tag Archives: Become

Google holds onto its trademark as federal court rules it has not become generic (DD)

Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017   Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)

Five Questions to Ask When a Customer or Partner Asks You to Become Compliant

Kevin Durkin — May 9, 2017 — May 9, 2017 If you operate in a regulated industry, or have customers or partners who do, being compliant is non-negotiable. If regulatory requirements mandate compliance, you’ll be required to produce certain evidence in order to be certifiably compliant. And in order for many customers to do business … Continue reading Five Questions to Ask When a Customer or Partner Asks You to Become Compliant

Live video has become the creative canvas for digital marketers

Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers