by Rachel Parker December 23, 2015 Follow @resonancecontDecember 23, 2015 As we prepare to wrap up another year (already???), many of my marketing peers are turning their thoughts to what 2016 — and the years beyond — will hold for their careers. Not so long ago, staying relevant in the marketing world was a pretty … Continue reading Don’t Become a Marketing Dinosaur [Infographic]
by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
Jessica EdmondsonOctober 8, 2015 Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led … Continue reading Become Disruptively SaaS-y by Developing Customer Referral Programs
Sahail AshrafSeptember 22, 2015 Becoming good at any aspect of social media marketing is a tall order in the first place because it is just plain difficult and challenging. However, becoming a professional in this arena takes determination, focus, and a real sense of the bigger picture. We’d like to help you along the way. … Continue reading How To Become A Social Media Marketing Pro In 12 Days
Christopher PennSeptember 21, 2015 Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? … Continue reading Identify Trends to Become a Thought Leader
Linkedin Is The Place For Moving Ahead As A Professional I recently wrote an article, Time to Change the Way I Use LinkedIn and it has been the difference maker for me. Let me explain how it can be an asset. Also, let me give you a piece of advice. With any type of asset, … Continue reading Why LinkedIn Has Become An Asset For Me
Patrick SitkinsSeptember 5, 2015 How to Start a Content Marketing Strategy – Let Go of Fear and Become Vulnerable I was listening to the Elvis Duran Show on my way home from the pool this morning, and they were talking about National Nude Day. Before hearing this, I had no idea it was actually a … Continue reading Let Go Of Fear And Become Vulnerable
KC ClaveriaSeptember 3, 2015 Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many marketers started referring to themselves as social media gurus, mavens, and ninjas. But … Continue reading Here’s Why You Shouldn’t Aspire to Become a Social Media Guru
Joao RomaoSeptember 2, 2015 One of our very first posts on this blog was 3 Reasons you’re looking for the wrong influencers. Influence is a keen subject to this team as we’re constantly trying to redefine the concept based on the data we gather from and distribute to our customers. Business-wise, regardless of the industry … Continue reading 3 Simple Steps To Become A Twitter Influencer
