Tag Archives: Become

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan  @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation.  The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Are You Practicing These 4 Techniques to Help Your Employees Become Great Leaders?

Steven Handmaker — October 4, 2019 Follow @handmaker While not everyone in the organization is destined for an executive or senior leadership role, there are still many opportunities for employees to develop their leadership skills. Coaching and developing employees to become better leaders is not only essential to overall business growth but key for development … Continue reading Are You Practicing These 4 Techniques to Help Your Employees Become Great Leaders?

Marketers Become Interlocutors Between Technology And Audience

Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience

How I’m Learning to Become a Chameleon in My Work Relationships

Mel Rubbelke — July 1, 2019 — July 1, 2019 Think back to the last time you were frustrated by a colleague, friend or loved one because they didn’t understand you and your ideas. Were they over communicating, asking for meetings and calling or pinging all the time? Were they not communicating at all? Maybe … Continue reading How I’m Learning to Become a Chameleon in My Work Relationships

Report: Mobile to become the preferred platform for video ads by end of 2019

PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019   Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019