Matt Brennan — November 14, 2016 Follow @MattLBrennan— November 14, 2016 Becoming a better blogger requires discipline and a commitment to change, but it is possible. Blogging can sometimes feel like an endless cycle. You work and work, and the results don’t always occur fast. Below are 9 tips for seeing those results. Make sure … Continue reading 9 Tips for Becoming a Better Blogger
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
by Aaron Baar, Staff Writer, August 9, 2016 For much of its existence, search marketing has been about keywords and marketers making sure (or trying to make sure) their text matched what text consumers would be searching for. But we live in a visual world, and as smartphones — with their ubiquitous cameras and small … Continue reading Search Marketing Is Becoming A Visual Medium
Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world August 2, 2016 Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such … Continue reading Attribution Becoming More Of A Priority For Marketers
by Cormac Reynolds June 10, 2016June 10, 2016 Becoming an entrepreneur is a dream for many but only a reality for some and a long-term reality for fewer. Most that succeed have a deep understanding of business areas and also a number of strings to their bow. But how do you increase your chances in … Continue reading 8 Tips For Becoming a Successful Entrepreneur
by Mark Ellis April 14, 2016 Follow @businessfictionApril 14, 2016 In late 2014, the experts at MarketingProfs predicted that 2015 would be the year for video marketing. And they weren’t wrong; with 70% of marketing professionals claiming video converts better than any other medium, last year was a good one for the web’s ‘stickiest’ type … Continue reading 7 Techniques for Becoming a Video Marketing Star
by Adam Frankel April 9, 2016 Follow @FrankelInteractApril 9, 2016 A big change has taken place in the beginning of this year – Google made Panda its core ranking algorithm. Because it was reported by people credible enough and claiming they got the news from Google itself, we had to believe them. Among the sources … Continue reading The Possible Impacts Of Panda Becoming A Core Google Algorithm
by Gary Thompson March 27, 2016 Follow @sociallyINMarch 27, 2016 It has become clear that social media has an undeniably large effect on business. Whether it means entertaining customers across platforms, handling customer concerns, driving sales, or establishing brand image, the importance of the consumer-facing aspect of social media is now common knowledge. However, when … Continue reading Internal Benefits to Becoming a Social Workplace
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel
