Consider these cost-effective alternatives to expanding your team’s capabilities and ensuring marketing success. Tim Parkin on October 4, 2023 Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a … Continue reading Before you hire another marketer, do these 5 things first
Tag Archives: Before
6 key email programs to optimize before Q4
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
Days before UA sunset most sites still not using GA4
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4
Gen Xers and older millennials really just want to go back in time to before the internet existed
By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed
59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2023 Strike three and you’re out. Sounds like the rules of baseball filtered into ecommerce and brand loyalty — mainly because great products alone are not enough to keep customers loyal. … Continue reading 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform
Today is the last day to use Dark Sky on iOS before it shuts down
Apple buys Dark Sky weather app Kris Holt @krisholt Apple has bought weather app Dark Sky, which is highly regarded for its radar maps and accuracy of its hyperlocal, by-the-minute weather predictions. It’ll still be available on the iOS App Store, as you might expect, but the Android and Wear OS versions will shut down … Continue reading Today is the last day to use Dark Sky on iOS before it shuts down
Things to Keep in Mind Before Launching an Online Course
Things to Keep in Mind Before Launching an Online Course Sourav Sharma / 06 Dec 2022 Within the last few years, the paradigm of traditional education has shifted radically. Being physically present in a classroom is no longer the only way to learn. Now with the advent of the internet and new technology, you … Continue reading Things to Keep in Mind Before Launching an Online Course
7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider
7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider Irfan Ak / 05 Dec 2022 There is nothing worse for your business continuity than a sophisticated dedicated denial of service attack. Cybercriminals can send a barrage of malicious traffic to overwhelm your servers and make them incapable of responding to legitimate requests. This … Continue reading 7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize