Andrew Tarantola @terrortola It’s been six years since Tesla, SpaceX (and now Twitter) CEO Elon Musk co-founded brain-control interfaces (BCI) startup, Neuralink. It’s been three years since the company first demonstrated its “sewing machine-like” implantation robot, two years since the company stuck its technology into the heads of pigs — and just over 19 … Continue reading Neuralink receives FDA clearance to begin human trials of its brain-computer interface
Tag Archives: Begin
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter
CTV: Let The Game Ads Begin
CTV: Let The Game Ads Begin by Karlene Lukovitz @KLmarketdaily, April 15, 2022 While this column rarely focuses on specific tech solutions, today’s is an exception, because of a development that promises to help open up a new frontier for connected TV (CTV): marketing in the gaming arena. Performance CTV advertising platform tvScientific has launched … Continue reading CTV: Let The Game Ads Begin
Social Media Strategy – Where to Begin?
Sahail Ashraf October 8, 2021 Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit … Continue reading Social Media Strategy – Where to Begin?
Where to begin with privacy
Plus, Talkwalker acquires Reviewbox. Chris Wood on August 27, 2021 at 8:45 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Where to begin with privacy
Winning data strategies begin with the customer
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy. Chris Wood on August 4, 2021 “You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring … Continue reading Winning data strategies begin with the customer
3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin
Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin
How Entrepreneurs Can begin The New Year on The Right Foot
Kalpana Arya — December 27, 2018 — December 27, 2018 As 2018 came to its end, entrepreneurs were busy addressing tasks, which were left on the back burner for longer than they would have assumed. From expense tracking to website updates, there are many such tasks which get side-lined in the hustle of day-to-day targets.But … Continue reading How Entrepreneurs Can begin The New Year on The Right Foot
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest