Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. Brett Middleton on April 26, 2017 The simple truth is that anyone working in any … Continue reading Evaluating PPC talent, part 1: Where to begin
Say hello to .google and other branded internet addresses New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager. October 18, 2016 Google is helping usher in a new way for companies to tout their brand names in the digital realm. On September … Continue reading Searchers Will Begin Seeing Google, Other Branded Internet Addresses
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
Kim Speier December 22, 2014 Whether you’ve begun developing an SEO strategy or you’re not entirely sure what SEO means for your company, there’s definitely a learning curve to understanding how to optimize your content. People talk about the importance of ranking number one, but how do you get there and should that really … Continue reading SEO: Where To Begin
