The End Of Advertising, Or A New Beginning? by Kaila Colbin , Featured Contributor, August 25, 2023 Meanwhile, in New Zealand… an unauthorized, AI-generated version of a news anchor stars in an ad for a gambling app, alongside unauthorized, AI-generated versions of MrBeast and others. Lawyers are desperately trying to get the ad removed from … Continue reading The End Of Advertising, Or A New Beginning?
Tag Archives: Beginning
Microsoft Will Serve Only Verified Ads Beginning August 1
Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
The end of marketing or a new beginning? The truth about AI
Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing. Kim Davis on May 11, 2022 The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase … Continue reading Online inflation is beginning to ease
The End of a Business Relationship Can Be as Important as the Beginning
Barry Roos August 9, 2021 At the start of a relationship, you are trying to get to know the company you are doing business with and at the same time proving your worth. This of course is a very important time in a business relationship as it lays the groundwork and expectations going forward. However, … Continue reading The End of a Business Relationship Can Be as Important as the Beginning
Is This the Beginning of the End for Digital Marketing?
Kyle Weber — November 1, 2019 Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story … Continue reading Is This the Beginning of the End for Digital Marketing?
The Mobile Video Era is Just Beginning
Anton Eliasson — September 24, 2018 Follow @antoneliasson — September 24, 2018 Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening … Continue reading The Mobile Video Era is Just Beginning
Mailing List Management: Starting at the Beginning
Karen Repoli — December 4, 2017 Follow @karenrepoli — December 4, 2017 What is the first questions that comes to your mind when you start thinking about mailing lists? The topic of creating a list was recently discussed in one of my Facebook groups. The overwhelming response was: “Which service should I use?” As an … Continue reading Mailing List Management: Starting at the Beginning
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Nate Dame on July 27, 2017 Too many marketers still bring SEO in at the end of a content marketing project. They finish a … Continue reading 3 reasons SEO belongs at the beginning of a project, not the end
10 Need-to-Know Facts Before Beginning SEO
Jason Obenhaus — March 13, 2017 Follow @JObenthehaus— March 13, 2017 Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts … Continue reading 10 Need-to-Know Facts Before Beginning SEO