by Timothy Carter Follow @TimothyCarterOctober 26, 2016 Search engine optimization (SEO) is definitely a strategy that depends on planning. What you plan for at the beginning of a campaign can set the tone and effectiveness for your entire execution. Set the wrong goals, or aim for the wrong targets, and you could wind up wasting … Continue reading 5 Targets to Set at the Beginning of an SEO Campaign
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
by Debra Murphy March 17, 2016 Follow @MasterfulMktgMarch 17, 2016 People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email … Continue reading Email Marketing: Getting Permission is Just the Beginning
Sean OgleOctober 27, 2015 A/B testing. You’ve probably heard and seen this term on most of the big marketing blogs. But, chances are you aren’t quite sure what it is. Until now. A/B testing is one of those tactics a blogger can do that can help dramatically increase the conversion rates on their website. That’s … Continue reading 10 Split Tests for Beginning Bloggers
