Tag Archives: Behavior

Rise of the empowered consumer: Navigating shifting consumer behavior

Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior

ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent

ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent by Laurie Sullivan  @lauriesullivan, July 14, 2023 How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared … Continue reading ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent

Shopping Trends Report Shows Change In Spending Behavior In 2023

Shopping Trends Report Shows Change In Spending Behavior In 2023 by Laurie Sullivan  @lauriesullivan, June 19, 2023 Forty-five percent of respondents participating in a survey said they spent less on non-essential items like travel or dining out in 2022 than they did in 2021, and 39% expect to buy fewer full-priced items this year, echoing … Continue reading Shopping Trends Report Shows Change In Spending Behavior In 2023

Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot

15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft by Laurie Sullivan  @lauriesullivan, March 9, 2023 Microsoft has released a progress update, a month after it launched its Bing AI chatbot. The technology now has more than 100 million daily active users in a little over a month following the launch, as Microsoft … Continue reading Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot

Modeled behavior: A future-proofed new measurement strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.  Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan  @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Persado introduces new API to drive consumer behavior through words

The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan  @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022   From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal