Tag Archives: behind

Behind the scenes of Betterment’s B2B brand awareness campaign

How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. Constantine von Hoffman on October 2, 2024   Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to … Continue reading Behind the scenes of Betterment’s B2B brand awareness campaign

Chipotle lost its all-star CEO. But he leaves behind a lot to fix

August 14, 2024 Chipotle lost its all-star CEO. But he leaves behind a lot to fix Brian Niccol brought Chipotle’s business to unprecedented heights. But he also left the experience in shambles. The next CEO has their work ahead of them. BY Mark Wilson Order screens. Drive-throughs. Delivery. A digital loyalty program. These are the mainstays … Continue reading Chipotle lost its all-star CEO. But he leaves behind a lot to fix

Words Behind The Strategies At Google, Meta To Protect Kids

Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids

This is what was likely behind the most recent stock market blowup

August 08, 2024 This is what was likely behind the most recent stock market blowup “Carry trades” are thought to have been the root cause of recent Wall Street mayhem. BY Reuters One of the ironies of the burst of volatility that just blindsided financial markets is its inevitability. Trades that are only feasible — and … Continue reading This is what was likely behind the most recent stock market blowup

Intel passed on its chance to own OpenAI years ago. Now, it has fallen behind

 August 07, 2024 Intel passed on its chance to own OpenAI years ago. Now, it has fallen behind OpenAI was interested in an investment from Intel because it would have reduced their reliance on Nvidia’s chips and allowed the startup to build its own infrastructure. BY Reuters For U.S. chip giant Intel, the darling of the … Continue reading Intel passed on its chance to own OpenAI years ago. Now, it has fallen behind

What’s Behind The Microsoft AI Optimization Framework

What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework

The truth behind martech stack composability

Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. Frans Riemersma on June 25, 2024   The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that … Continue reading The truth behind martech stack composability

A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost

May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost

California landlords and business owners won’t be able to hide behind LLCs if new bill passes 

April 18, 2024 California landlords and business owners won’t be able to hide behind LLCs if new bill passes  The bill has broad support from labor, housing, and environmental groups. BY azapata A California lawmaker wants to require business owners and landlords to disclose their identities under legislation aimed at cracking down on opaque ownership structures … Continue reading California landlords and business owners won’t be able to hide behind LLCs if new bill passes 

Candor is a professional networking site that reveals the person behind the résumé

   March 25, 2024 Candor is a professional networking site that reveals the person behind the résumé Answer icebreaker-style questions about when you’re at your best, what you’re curious about, what you love about your work, hobbies, and other aspects of yourself. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps … Continue reading Candor is a professional networking site that reveals the person behind the résumé