Carolyn CohnMay 14, 2015 When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Choose the words wisely because they will bring you very … Continue reading The Power Behind Your Call-to-Action
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Zoe WaldronFebruary 9, 2015 Meet HelloSociety Pinterest Influencer Mari Richards from St. Paul, Minnesota! Mari is the blogger behind Small for Big, the creator of the printables website Smallful, and works as a freelance toy and product designer. Mari has a BA in Studio Art, a Bachelor of Music Degree in Piano Performance, and an … Continue reading HelloInterview: Meet Mari Richards – Blogger Behind Small For Big, Creator of Smallful, and Pinterest Influencer!
Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
Gregory T. Huang, January 07, 2015 In a world of Uber financings and 800 percent revenue growth curves, one startup founder won’t talk sales numbers, company valuations, or IPOs. He says his market opportunity is a billion-plus, not $ 10 billion. He takes $ 13 million from investors, not $ 100 million. And that’s after … Continue reading The Man Behind SiteSpect’s Rise in Digital Marketing
When J.Crew emailed the author with 50% off on one day, 80% off on another, he wondered: Was this dynamic pricing or a force beyond data? By Chris Chafin Check your inbox right now, and you’ll likely have an email about a big sale waiting for you. Chances are, you received one the day … Continue reading The Psychology Behind A Mysteriously Fluctuating Holiday Sweater Sale
Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product. Marketing Land Infographics on December 9, 2014 What’s your favorite brand logo really telling you? There’s creativity hidden inside many of them that you might miss at first glance. See the … Continue reading The Secret Meanings Behind 40 Brand Logos
Shane Jones December 4, 2014 Have you ever found yourself giving in to temptation more at the end of the evening, chalking it up to a loss in willpower? Did you ever rush to complete the remainder of a lengthy survey after you already made it most of the way through? Both of these … Continue reading The Science Behind Bad Decisions: How It Affects Online Retailers
By Peter Ostrow, Published October 22, 2014 The first of this blog series delivered a compelling argument for utilizing CPQ as a must-have component of your sales effectiveness efforts, based on performance results between adopters and non-users. Today, let’s get under the hood of this machine by exploring how the strongest-performing companies in Aberdeen’s research … Continue reading Configure, Price, Quote: Behind the Curtain, Ahead of the Curve
