By Shalene Gupta December 04, 2023 Gender inequity is everywhere, from household chores and leisure time to salaries and now “green skills.” As climate change looms over us, skills that can help solve environmental problems are becoming increasingly valuable. However, a new report from LinkedIn finds that only 1 in 10 women have so-called … Continue reading Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
By Sarah Bregel November 03, 2023 Even though women make up slightly more than half the population of the U.S., there are significantly more male business leaders than women. As of this year, women hold only 53 out of 500 CEO positions in Fortune 500 companies. Yet, women are leaning into their business ambitions … Continue reading These 5 business schools have reached gender parity. Others aren’t far behind
The Woman Behind Merkle’s GenCX AI Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 5, 2023 Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings together different types of data to build what she … Continue reading The Woman Behind Merkle’s GenCX AI Platform
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Microsoft Shares Secrets Behind How Bing Improves Site Performance by Laurie Sullivan @lauriesullivan, August 18, 2023 Microsoft has shared information on how the company optimizes performance on Bing Search by using a system called the Performance Analyzer Service (PAS.) It runs in a controlled environment of identical machines and is used to measure the performance … Continue reading Microsoft Shares Secrets Behind How Bing Improves Site Performance
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
By Janko Roettgers July 16, 2023 Next week, Netflix’s longest-running show is slated to return for a new installment—and no, we’re not talking about Grace and Frankie. For ten years now, Netflix has been distributing its quarterly earnings calls as video interviews, with multiple execs bantering with an analyst on camera. Tens of thousands … Continue reading The story behind Netflix’s unusual earnings calls
An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain?
