Tag Archives: behind

When it comes to women, marketing is behind the times

Women In Business

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times →

Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Data Management

Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert →

The business imperative behind inclusion and diversity

Diversity

How to manage, enrich and diversity your talent portfolio Kim Davis on April 12, 2021 In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the … Continue reading The business imperative behind inclusion and diversity →

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Digital Marketing

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons →

5 Essential Elements Behind a Champion Clickbank Promotion

Promotional Marketing

Dean Mackenzie December 25, 2020 When I’ve spoken with people who want to sell something on the Clickbank marketplace, they often talk about a “killer sales video” or “kick-ass design”. Both of these are important, but they’re not the only factors behind whether a Clickbank promotion enjoys any success. In my experience, there are FIVE … Continue reading 5 Essential Elements Behind a Champion Clickbank Promotion →

Page Views Climbing, With Online Orders Close Behind

Statistics

Page Views Climbing, With Online Orders Close Behind by Laurie Sullivan  @lauriesullivan, April 9, 2020 More than 6.6 million Americans lost their jobs last week, driving the number up to 16 million in the past three weeks. But that hasn’t completely stopped many from spending, especially online. March closed out with a 25% increase in website page views … Continue reading Page Views Climbing, With Online Orders Close Behind →

Behind The Impact Of Google Search Features On Organic Click-Through Rates

Google Tools

Behind The Impact Of Google Search Features On Organic Click-Through Rates by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2020 Perficient Digital released an update to its data on how Google’s search features impact click-through behavior in the search results. “All the search features Google adds to search results has a significant impact on search … Continue reading Behind The Impact Of Google Search Features On Organic Click-Through Rates →

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