New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
Daniel Burrus — July 17, 2019 Follow @DanielBurrus — July 17, 2019 We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs … Continue reading Redefine and Reinvent Your Career Before It Leaves You Behind
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Joelle Kaufman — March 2, 2019 — March 2, 2019 The secret is out: The most successful companies in the world are the ones that understand their employees are their greatest competitive asset. What’s baffling, though, is that most enterprises today are fundamentally neglecting 80 percent of their workforce when it comes to communication and … Continue reading The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting
Andrew Tillery — December 12, 2018 Follow @MAPCommInc — December 12, 2018 In the golden age of the smartphone, we’re all experts at multitasking. It doesn’t take much effort to scroll through emails while you listen to music and message with friends. In fact, few of us even register that we’re multitasking at all. The … Continue reading The Sad Truth Behind Multitasking: Productivity’s #1 Killer [Infographic]
Albert Costill — November 30, 2018 — November 30, 2018 When it comes to an amazing time management strategy, everyone has their own preferences. Some people find that waking-up earlier gets the job done. Others live by their calendars or bullet journals. And some people rely on unusual techniques. What is your personal — unusual … Continue reading The Secret Behind An Amazing Time Management Strategy
Paul Keijzer — September 17, 2018 Follow @Paul_Keijzer — September 17, 2018 freeGraphicToday / Pixabay Giving a sense of meaning is becoming more and more important to attract and engage talent. We all want our work to matter. One of the most powerful motivators is knowing that you are making a difference in the world. … Continue reading How To Align Your Team Behind the Idea of Making A Difference
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Liz Kislik — June 19, 2018 Follow @lizkislik — June 19, 2018 xusenru / Pixabay As your business grows, so do its needs for talent and skill. But, over time, your business’s needs may outpace the skills of your founding and core employees, and your very success can become a barrier to scaling and continuing … Continue reading 7 Signs You May Need to Leave Your Original Team Members Behind
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
